Reprints Galore CD-ROM

230 Explosive Ways To
Improve Your Ad Copy!

The words that you choose to explain and portray your products and services can make all of the difference in the world! You want people to feel excited and interested while reading your sales letter or product information.

So what makes a classified ad good or bad? First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales.

Grabbing the reader's attention is your first objective. You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes him to stop scanning and look at yours! So, the first two or three words of your ad are the utmost importance and deserve your careful consideration.

So let's try to give you an example of the kind of classified ad one might want to use, say to sell a report such as this one. Using all the rules of basic advertising copywriting, and saying exactly what the product is, the ad reads:

MONEY-MAKER'S SECRETS! How to Write winning
classified ads. Simple and easy to learn. Should
double or triple your responses. CLICK HERE:
http://www.anyplace.com

There's no point in being tricky or clever. Just adhere to the basics and your profits will increase accordingly. One of the best ways of learning to write a good classified ad is to study the classifieds -- try to figure out exactly what they're attempting to sell -- and then practice rewriting them.

Whenever you sit down to write a classified, always write it all out -- and then go back over it, crossing out words, and refining your phraseology. Add order-pulling words to improve your ad copy. Here are 230 great words that you can use:

absolutely
adorable
affordable
amazing
amusing
announcing
appealing
approved
attention
attractive
authentic
awesome
bargain
beautiful
big
breakthrough
breathless
breathtaking
brilliant
carefree
casual
charming
cheerful
clean
clear
colorful
colossal
compelling
complete
confidential
convenient
cool
critical
crucial
dazzling
delicate
delightful
delivered
dependable
direct
discount
durable
dynamic
dynamite
easily
economical
educational
effective
efficient
elegant
elite
enchanting
endorsed
enlightening
enormous
essential
excellent
exciting
exclusive
expanded
expert
explosive
famous
fantastic
fascinating
fast
finest
flexible
fortune
free
fresh
fulfillment
full
genuine
gift
gigantic
gorgeous
graceful
great
greatest
guarantee
handy
helpful
highest
historic
honored
hot
huge
ideal
immediately
important
improved
incredible
innovative
instant
instructive
interesting
irresistible
largest
latest
legendary
legitimate
licensed
lifelike
limited
limitless
lively
love
lovely
lowest
magic
magnificent
major
mammoth
manageable
massive
memorable
miracle
modern
modified
multiple
neat
new
notable
original
outspoken
outstanding
oversized
peaceful
perfect
personalized
pleasant
pleasure
plentiful
popular
potent
powerful
practical
precious
premier
professional
profit
profitable
protect
proven
quality
quick
quickly
rare
realistic
reduced
refreshing
refundable
reinforce
relaxing
reliable
remarkable
respected
revealing
revised
revolutionary
safe
satisfying
save
scarce
secret
secure
security
selected
sensational
sexy
shapely
shocking
simplified
sincere
sizable
sizzling
skilled
slim
smart
snug
soft
soothing
special
spectacular
sporty
startling
strange
strong
stunning
sturdy
succeed
successful
super
superb
superior
supreme
surprise
sweet
tasteful
tasty
terrific
tested
thrilling
timeless
tiny
tough
treasured
tremendous
trusted
truthful
unbeatable
unconditional
unforgettable
unique
unlimited
unparalleled
unsurpassed
unusual
upscale
urgent
useful
valid
valuable
value
vibrant
vintage
wealth
win
wonderful

The use of several of these explosive words can make a significant difference in your overall profits.

Classified Advertising Tips

Choose classifieds that have the largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.

Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.

Include the four essential ingredients of a powerful classified ad:
ATTENTION - INTEREST - DESIRE - ACTION.

Use classified ads to get leads or generate an e-mailing list.

Get the reader to request more information via-email or autoresponder.

Give away something free in your classified ad to entice the reader to get more information.

NOTE: After you've constructed your classified ad, and are ready to submit it, begin here with these excellent free resources: "Classified Ads A Plenty". Don't forget to track your ads. If you're not sure how to do this, click here: "ROIbot Ad Tracking Software"